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One upon a time, brands were simple products like soap, tea, boring every day products that were consumed and replaced. Nowadays brands established their place in our world, people all around the globe wear clothes that promote the names of different soft drinks, sport shoes, music bands, cell phones, universities, football teams, or other things they fill a connection with. But why are brands such a clear and unique manifestation of our days? Simply because in a noisy world where rational decisions are almost impossible, brands represent clarity, safety, consistency, status, membership – all that a person needs in order to define itself. Brands mean identity. ...download full document Ioana Nicusan - Trainer |
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This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
